<aside> 👋🏻 We’re not trying to be everywhere. We’re trying to get brands out of the Messy Middle.

Welcome! If you’re a journalist, content creator, or partner looking to cover the real AI story in DTC, here’s your kit.

Got a question? Need a quote? Hit us at [email protected]

</aside>

Quick links


Our Purpose & Mission

About Us

In the Press

Media Assets

Press Releases

🔙 Back to the Needle website

Our Purpose & Mission 🚀


We believe in a world where every visionary can defy the odds.

Needle exists to help e-commerce brands with lean teams escape what we call the Messy Middle: When they are too big to do it all themselves. Too small to spend like crazy and hire. This is where most brands stall.

We are building an AI-powered marketing system and entire team in an app that helps them grow by analyzing data, coming up with ideas, executing those ideas and learning from it. More and better shots on goal at a cheaper cost is how you escape the Messy Middle.

About Us 👋🏼


In the Press 🗞️


Here are a few of our press features

Media Assets 📷


📁 You can find all media assets in this Google Drive folder or by clicking on the individual cards below, and clicking on the Download 🔽 button on the top right of each photo.