<aside> 👋🏻 We’re not trying to be everywhere. We’re trying to get brands out of the Messy Middle.

Welcome! If you’re a journalist, content creator, or partner looking to cover the real AI story in DTC, here’s your kit.

Got a question? Need a quote? Hit us at [email protected]

</aside>

Quick links


Our Purpose & Mission

About Us

In the Press

Media Assets

Press Releases

🔙 Needle website

Our Purpose & Mission 🚀


We exist to help bold brands escape the Messy Middle.

Needle helps lean e-commerce teams escape the Messy Middle: that awkward stage where brands are too big to do it all themselves to keep growing, but too small to afford bloated agencies, freelancers, or big in-house teams.

We’re building an AI-powered marketing system and team in an app. It ingests data, plans strategy, creates assets, launches campaigns, learns from results. And does it all faster and cheaper than any traditional agency ever could.

One tab. One system. Orchestrated. Real output, not dashboards.

That's how modern brands escape the Messy Middle… and win.

About Us 👋🏼


In the Press 🗞️


Here are a few of our press features

Media Assets 📷


📁 You can find all media assets in this Google Drive folder or by clicking on the individual cards below, and clicking on the Download 🔽 button on the top right of each photo.