What’s needed
4 “talking head + product-in-use” UGC videos to be used as Meta ads and on social media.
Creator profile
- Female creator, mid 20s to 30s, looks fit, dressed in athleisure.
- 2 different creators of the same profile, each producing 2 videos.
Visual reference + direction
- Link to the references above:
- Must-have scenes / shots:
- Creator making/drinking Mógūl while narrating about her Mogul experience (camera facing her most of the time, with a few POV shots).
- Mention these keywords in your own words in the script (these are what makes the featured products different):
- made from 7 adaptogenic mushrooms & herbs
- without the jitters/anxiety/energy crashes of regular coffee
- gives me focus and energy
- (talk about the taste and debunk myths that it would taste bad)
- Come up with a catchy hook that “stops the scroll” on the social media feed.
Technical Requirements
- Length: Under 30 seconds video.
- Format: Vertical 16:9 video format compatible with TikTok and Instagram.
- Quality: High-resolution video with clear, crisp audio and clear, readable text overlay.